Endorsement by celebrities such as Aishwarya Rai, Hrithik Roshan among others and increasing awareness among customers are helping stem cell firms grow the brand footprint
Post Jayalalithaa's death, the Tamil Nadu government is in confused state.
Kalyan Jewellers is eyeing overseas expansion by catering to India-like markets and the diaspora
It's bullish on electric vehicle segment as govt is keen to buy around 20-25k electric vehicles
The Chandrayaan-2 will conduct the next level of scientific studies on the Moon, writes T E Narasimhan.
Tata Tea looks to separate itself from the crowd and reclaim its positioning as a socially responsible label with a new version of its Jaago Re campaign.
MTR re-positions its brand to cater early morning to the hungry urban young. It has launched a range of breakfast foods to pave the way for future product and brand transformation.
Sarod brothers Amaan and Ayaan Ali Bangash are waiting to take their creation, the Erod, to the world.
The storage of water in the six major reservoirs in the state was just 6.2 per cent of capacity as of April 27, 2017, reports T E Narasimhan and Gireesh Babu.
As temperatures begin to soar, AC makers have become extravagant with their claims and ad budgets as they look to get brand penetration up from the current low levels of four per cent, says T E Narasimhan.
More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.
Some decades ago, nearly 90 per cent of Nattukottai Chettiars were entrepreneurs; this has dropped to 15 per cent. The community plans to reverse the numbers through know-how, family support, funding and networking.
Kerala, Andhra, Tamil Nadu and Kerala are facing a severe drought this year, affecting livelihoods as well as lives.
Baahubali 2, made at an estimated cost of 200 crore, will earn more than 500 crores through commercial tie-ups alone, says T E Narasimhan.
Even as traders in Tamil Nadu continue to boycott Coke and Pepsi, a few homegrown beverage brands are raking in the profits, says T E Narasimhan.
Jharkhand and Andhra Pradesh use celebrity endorsers and social media campaigns to brand their state and court big business to eventually bring about job creation. Can they deliver on their promises?
JSW Steel, Tata Steel, Steel Authority of India, Bhushan Steel, Essar Steel, Jindal Steel & Power, and Rashtriya Ispat Nigam are among the top producers of the alloy in the domestic market
An increasing number of young classical musicians are dabbling in fusion music, discovers Aditi Divekar.
Companies need to provide 90-95 per cent of what Europe, US, Japan, Korea may give and for that, you have to spend this kind of money: Pawan Goenka.
This is the first time a state is asking for PAN card for two-wheelers
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